Discover the new 2025 Winter collection


Welcome aboard Loubiairways
Fasten your seatbelt! Christian Louboutin invites you on Loubi Airways to discover his Fall-Winter 2021 women’s & men’s collections.
Good morning passengers, this is you captain speaking. Welcome aboard this CL1991 flight from Paris to Loubiville.
To unveil his Fall-Winter 2021 collections, Christian Louboutin imagined a one-of-a-kind digital presentation inspired by his infinite love of travel, whether physical or imaginary. Following state-of-the-art immersive experiences on Drest and Zepeto’s platforms, the House explores 3D technology this season. A fully interactive airplane was conceived to enjoy an exclusive moment discovering Christian Louboutin’s collections via a dreamy air journey.
Rendez-vous at the iconic TWA Terminal in JFK Airport in New York, a boldly futuristic space designed by famous architect Eero Saarinen, perfectly embodying the glamorous Golden Age of air travel. The Loubicrew, a cast of dynamic figures, cross the space scanned from head to toe by the passengers waiting to board. A stop is still required at the security check. Red alert! The Xray scanner is on overload! The pilot’s giant Loubi Airways Kypipouch hides the new Caracaba bag and Christian Louboutin’s new fragrance, the Loubishark & Louis Spikes sneakers trigger the alarm and the security officer is enamored by the Blaster bag.






Before going back to your seat, take a moment to check out the luggage in the lounge area which showcases Christian Louboutin’s newest creations featuring an exclusive, playful and fun Oh Xtian! print made from a collage of many inspirations such as fashion magazines, retro posters, advertisements, vintage floral photographs and movie scenes.
In case you’d like to add sparkle to your journey, have a look in the overhead compartments: an Xray animation showcases this season’s new crystal-incrusted heels, introduced on retro styles in bright colors and a typical French Vichy pattern.
Before going back to your seat, take a moment to check out the luggage in the lounge area which showcases Christian Louboutin’s newest creations featuring an exclusive, playful and fun Oh Xtian! print made from a collage of many inspirations such as fashion magazines, retro posters, advertisements, vintage floral photographs and movie scenes.
In case you’d like to add sparkle to your journey, have a look in the overhead compartments: an Xray animation showcases this season’s new crystal-incrusted heels, introduced on retro styles in bright colors and a typical French Vichy pattern.


One last drink before landing? Head to the bar area at the back of the plane where a fortune telling tarot station will introduce you to an exclusive print decorating iconic shoes while also serving as the inspiration for this season’s Caracaba bag.
One last drink before landing? Head to the bar area at the back of the plane where a fortune telling tarot station will introduce you to an exclusive print decorating iconic shoes while also serving as the inspiration for this season’s Caracaba bag.
On behalf of Loubi Airways and the entire crew, we wish you all a pleasant stay.
Director & Photographer: Victor Bastidas
On behalf of Loubi Airways and the entire crew, we wish you all a pleasant stay.
Director & Photographer: Victor Bastidas